Aloha, Welcome to the Family

Ocean Roots

Located in beautiful Santa Cruz, California,

Covewater Paddle Surf is the only dedicated Standup Paddleboarding shop in the Santa Cruz/Monterey Bay area.

Opened in 2010, Covewater was just the third SUP shop in the country at the time.  We have been honored to be pioneers in the sport, and providing stand up paddleboarding (SUP) equipment, accessories, classes and rentals is our sole focus.

As stand up paddling continues to grow rapidly around the world, we felt there needed to be a place in Northern California that paddleboarding and all those who love it could call home. As much a hub for the paddling community as a surf shop, Covewater welcomes one and all to share the simple pleasure and thrill of stand up paddling and now prone paddling as well!


The owner and employees of Covewater Paddle Surf are all stand up paddlers and general outdoor enthusiasts.  We bring the first-hand knowledge about the sport and equipment to ensure that your needs are met in a welcoming, friendly environment.


Whether you are looking to rent a board for the first time, participate in one of our fun classes, or take home a stand up paddleboard of your very own, our expertise, patience and attention to our customers will ensure that you are as stoked with us as you are with the sport itself!


From experienced paddlers looking for the latest in high performance equipment to novices looking to try this awesome sport for the first time, we look forward to meeting you and welcoming you into the Covewater family!


Covewater Paddle Surf is enthusiastic about promoting the ocean-oriented lifestyle and encouraging activities that contribute to the improvement of lives, the community and the environment. In that regard, Covewater is dedicated to supporting the great work of dozens of organizations throughout each year. We are especially dedicated to supporting the important work of the five following organizations below, our “Core Five”. We encourage you check out the great work of each of these organizations. As an added incentive, If you are a contributing member of any of these organizations, you will receive 10% off all accessories in the shop, all the time!